Christian Music Makeover?

This is silly to me. What need is there for a Christian band to get a 'makeover'?

The band will undergo a physical, musical and spiritual makeover, bringing about both personal and professional transformations. The physical makeover will include a MAC Cosmetics session for lead singer Heather King, weight loss programs for two of the band members courtesy of Jenny Craig, and individual fitness training with Natural Physiques personal trainer and author Jeremy Likness.

The musical makeover will include performance coaching with Tom Jackson, and new guitars for the entire band courtesy of Daisy Rock Guitars. Lead singer Heather King will have to learn how to play her guitar (yes, they're providing guitar lessons too), with a goal of playing live at a Daniel’s Window concert by the end of the campaign.

The spiritual makeover includes an interactive online devotional with the band and a pending partnership with a major Bible publisher. Fans will also be invited to participate in a soon-to-be-announced service project coordinated by international relief organization Food For the Hungry.

How are we going to make over this Christian band? By throwing brand names at it! JENNY CRAIG! DAISY ROCK! NATURAL PHYSIQUES!

Jesus Christ? Naw, he's prehistoric.

I'm not criticizing the band so much as the industry and whoever thought up this crazy idea. Sounds like Daniel's Window is getting tons of free merch out of this, and of course a lot of recognition, and although I don't like their choice, it's their decision to make. But what industry exec made this boneheaded decision, and what's it got to do with Jesus?

"The ‘reality’ phenomenon has taking America by storm, and we figured why leave out the Christian music industry,” says Cross Driven Records president Ryan Howard. “Daniel's Window is a fantastic band and has the real potential to be one the industry's best. Especially with the help of the great sponsors already involved, and the many more to come. Christian music fans - get ready for a transformation!"

AAAAAARGGHH! CCM is becoming my kryptonite. And speaking of CCM, I've bought this, which will be an interesting and hopefully enlightening read.